Beastie Boys Meets Brand Therapy

Video
Written By Richard Koscher

⚙️ Tool(s) Used

  • OpenAI Sora – for AI video generation

  • Mureka – for beat and voice synthesis

  • ChatGPT – for refining a few rhymes (shoutout to DJ ChG)

  • Premiere Pro – for video editing and stitching

  • Descript – for captions and transcript overlays

🎯 Creative Goal

To create a satirical rap video in the style of Beastie Boys' Sabotage — loud, fast, funny — serving as a parody of cringe design culture and the rise of half-baked AI creative tools.

🧠 Approach

  • Lyrics: Fully written by me — DJ ChG (ChatGPT) tightened a few lines but went off the rails with NSFW suggestions 😬

  • Dropped lyrics into Mureka to generate the beat and robotic rap delivery

  • For visuals, used OpenAI Sora to interpret a “Beastie Boys meets glitchy VHS-era hip-hop video” concept

  • Sora outputs were inconsistent in tone and lacked rhythm sync

  • Chopped and stitched multiple 5-second scenes manually in Premiere Pro, simulating pacing and movement through editing

  • Added captions using Descript to help the chaos stay (somewhat) readable

📈 Outcome

  • Sora hit the vibe surprisingly well — grainy 90s look, wide-angle shots, and frenetic energy came through

  • But coherence across shots was nearly impossible — characters, angles, and motion changed wildly

  • Rhythm matching? Nowhere to be found — felt like watching an AI DJ with two left hands

  • Manually syncing beat, lyrics, and visual tone in Premiere was necessary to make it watchable

  • And yes: fake AI-generated text overlays kept showing up even when prompted not to

📷 Output Gallery

💡 Key Takeaways

  • Don’t expect rhythm, continuity, or visual logic from Sora — editing is mandatory

  • Parody or satire = sweet spot for current GenAI limitations — brokenness becomes a feature

  • You’ll still need to be the director, editor, and sound designer — AI isn’t replacing that yet

  • Mureka is fun but expect lyrical desync and tone mismatches — especially for anything rap-based

🗒️ Creative Rating

  • 🔥 Creativity Potential: 5/5

  • 🤖 AI Quality / Realism: 1.5/5

  • 😅 Time vs. Reward: 3.5/5

🧪 Would I Use It Again?

Yes — for satire, no — for brand work.
Until AI nails continuity, rhythm, and basic direction, it’s best for experimental or spoof-style videos. But once those kinks get fixed? It could open up a new wave of high-concept micro-content.

Richard Koscher
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