Caste Study
HP Sustainability
Campaign
Client: Hewlett Packard
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HP’s sustainability campaign aimed to blend innovation with environmental empathy. Tasked with bringing the 2019 Sustainability Report to life, we developed a full-page print ad and two digital banner ads that positioned HP as a leader in corporate responsibility. The campaign narrative underscored HP’s belief that technology should improve life for everyone—humans and nature alike—while showcasing the company’s commitment to preserving the planet across ecosystems.
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The campaign targeted environmentally conscious consumers, business decision-makers, and sustainability advocates who value corporate responsibility and innovation.
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To distill complex sustainability data into compelling creative, we led with bold visual storytelling backed by key statistics from the 2019 report. The print and web elements shared a consistent visual language that highlighted HP’s environmental initiatives in a clear, engaging way. Our design balanced impact with accessibility, making HP’s message resonate across multiple platforms without losing nuance or depth.
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The campaign drove significant increases in awareness and positive brand perception. Audiences engaged with the content more deeply, recognizing HP’s role as a sustainability innovator. By merging data with design, we delivered a powerful message that reinforced HP’s leadership in corporate responsibility and helped strengthen long-term brand equity in the environmental space.
